Business Consulting | For years i have helped customers achieve ...

For many years I customers helped farther with a smaller budget than destroyed e-Mail snail mail and Web sites replace brochures but no matter what stopped the technology, I do not think how it was causes the cost of customer loyalty. Depending on the type of company and the type of customer, I think now that it kept more to a PROBLEM customer costs can (the customer is not always right) than it is to win a new, more appropriate client.

If you studied marketing or advertising in the 1990s, you probably a strong believer in the principle that it costs more money, to a new customer to win than not keep it to an existing customer. In fact, this was a fundamental principle, that it (or a version of is think the customer is always right) is today the leading light on many small business owners. The basic concept of Big box stores combined with a turbulent economy has a dissatisfied customer to many and I wanted a place of refuge for those who provide good old old fashioned customer service. This goal my aforementioned believe add to the value of customer loyalty and you have the ingredients for fear. Many a night I awake, was about himself thought the customer who has not satisfied. I would toss and turn for hours trying to come up with a solution, because I was convinced that the loss of the client a sure sign of my failure ? was a sign, that I have a number of broken rule and lost an existing customer.

Let it break us (Figure 1). We assume that each method performs 100 new customers. View of the old way, the cost per new customer is $500. The new way is a new client for every $100. In most cases the new way will attract a lot more qualified client such as electronic methods of advertising tends to be more targeted, relevant and immediate. Figure 1

Gaining new customers the old way: logo/brand design$ 2500 package / material design$ 2500 advertising (reach = 100,000)-$ 45,000 print (Publications

Source: http://www.siouxfallsscore136.org/for-years-i-have-helped-customers-achieve-greater-range-with-a-smaller.html

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