by Mike Johnson
Mobile marketing may be a great source of major or minor income for you. These tips will help you understand how to be a successful mobile marketing professional.
Optimize your business mobile marketing efforts by making sure your data is easy to read and is compatible with new technology. Your messages should be equally clear on iPhone, Android, and Blackberry devices. If there is ever any doubt, remember, it?s easier to make your message shorter and simpler than it is to try and custom-fit them to every type of platform. Always keep the KISS principle in mind for your mobile marketing attempts.
You should buy short codes over sharing them. It can be a little pricey, about $2,000, but it can be linked to your brand. If you keep using the same short code, it will eventually be linked to your company. This added expense is well worth the legal protection it offers. You could be liable for the abuses of a code sharing company.
Take advantage of dedicated short code. Keeping tight control over your brand is worth the extra cost. It also allows you to have a little legal coverage.
Provide content that will be considered valuable by the sorts of customer you?re looking for. Provide value to get the attention of people outside of your friend circle. Business executives will expect something more tailored to their busy, yet social business life. If you are targeting a family customer, you could provide a special offer that extends an exclusive benefit to children.
Many people access social networks on their mobiles: take advantage of this to promote your products. By rewarding customers with a coupon, you can encourage them to talk about your site on Facebook or Twitter. Cultivating an audience-based buzz this way will multiply the impact your marketing campaign has.
Your mobile marketing efforts should be all about keeping your existing customers, not diffused by trying to use it to attract new customers. Existing customers are more likely to positively receive text messages and promotional updates. Mobile marketing used for new consumers is often regarded as spam.
Mobile apps are all the rage. Think about making one of your own. This can encourage your prospects to monitor your app frequently so that they can find promos and specials. It can build up your brand name?s recognition, and it will drive more traffic to your site. Speak to a pro in development to see about app pricing since they vary so much.
Coupons sent via multimedia messaging services can reward your existing customers and entice new ones. To help increase business you may wish to send promotional codes. You can even make it so that the code is linked to a special site where the results can be tracked. Coupons are useful in both gaining new customers and rewarding your loyal customers.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
Source: http://best-product-review.com/the-best-mobile-marketing-tips-you-will-ever-read
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